WORK

MAGNEKAI

Designed as a nautical accessory for men with a unique magnetic-clasping mechanism, 

Magnekai easily stood out on Facebook.

After speaking with the founders of Magnekai, they expressed a huge desire to test the waters with a series of landing pages and Facebook campaigns to understand their target audience better and what creative direction would work best for their official e-commerce launch in 2020.

After our initial research, we tested 3 different audience sets in Facebook using nine different pieces of creative images and carousels.

We sent the traffic from those ads to 6 different landing pages with corresponding headlines and images for ad-landing page congruency.

On each of the landing pages was a lead form where users could be placed on the pre-order list by filling in their first name and email address.

%

Click Through Rate (CTR)

%

Facebook (CTR)

we knew we were onto

SOMETHING BIG!

WEEKS OF OPTIMIZATION

%

INCREASE THE LINK CTR

COST PER CLICK

LEADS INTO EMAIL CUSTOMER

We then dropped all of these emails into an automated email drip campaign to warm them to the product over a 10-sequence email chain to eventually sell the product.

After only spending $500 for the whole campaign, the ROI was incredible! Already the pre-orders have paid for the ad spend and once the product launches, many of the existing email list is expected to convert into paying customers.

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