Tony Hawk Box Boarders
Skateboarding legend Tony Hawk teamed up with Hog Wild Toys to introduce Tony Hawk’s Box Boarders, a brand new toy line that allows kids of all ages to easily land pro skateboarding tricks and film, edit and share videos of those tricks with the free Tony Hawk Box Boarders Studio App!
Levelhed Creative acted as a strategic partner with Hog Wild throughout the entire planning and execution phases of this brand launch. Levelhed oversaw content development, PR management, app development, and worked with Tony Hawk and his team to get approval on brand message and delivery.
The Levelhed team wrote all of the social media copywriting, designed and fulfilled the calendar schedule and presented the marketing strategy to key retail partners like Walmart and Target.